Laura is an experienced recruiting professional and trainer with over 14 years of experience in human resources management, IT recruitment, and project coordination. She began her career in IT recruiting, where she gained in-depth knowledge in direct contact with specialists, conducting interviews, and evaluating applications. She has technical knowledge of HTML, CSS, Salesforce CRM, SAP SuccessFactors, and Salesforce Marketing Cloud.
As a team leader, she managed a 16-person recruiting team, continuously optimized internal processes, and implemented recruiting metrics (KPIs) to measure success. Laura successfully rolled out the Salesforce Marketing Cloud and developed innovative online campaigns to target IT specialists. Her ability to work both strategically and operationally makes her a versatile leader who motivates and develops teams in a targeted manner.
Her many years of experience in IT recruiting and soft skills enable her to effectively combine technical and interpersonal skills. She has strong communication skills, which she uses in conversation, handling objections and conflict management. In addition, she has extensive experience in employee development, change management and process improvement.

Laura played a key role in setting up and managing recruitment management in a Swiss subsidiary. She successfully implemented programmatic job advertising and introduced customized candidate journeys in the Salesforce Marketing Cloud. These measures contributed significantly to the optimization of recruiting processes. As a speaker and moderator, she inspired the (specialist) audience at industry events with her knowledge on topics such as programmatic job advertising and change management.

Laura has an empathetic, structured and pragmatic management style. She places a high value on transparency, clear communication and the exchange of ideas. Her leadership approach combines coaching and mentoring. With these tools, she creates a productive, creative working environment that supports the personal and professional development of her team members. Laura uses agile methods such as design thinking to develop innovative and practical solutions.

Accredited trainers

📜 iSAQB® CPSA Advanced Level – SOFT module

📜 Communication techniques in recruitment

📜 Business English

📜 Self-organization, time management and working with goals

📜 Competency-based interviewing

📜 Mentoring workshop 1 & 2

📜 Coaching 1 – Fundamentals of situational and goal-oriented leadership

📜 Coaching 2 – Goal-oriented and situational leadership

📜 Coaching 3 – Conflict management and change processes